What is SEO ? And Why is it Important ?
SEO refers to search engine optimization. It is a way to optimize the websites according to the search engine criteria by which we can get our website ranked & gains traffic as well. SEO is the only reason behind the top searches flashes on the search engine. Although it's a vast thing it has several ways & techniques. SEO simply means improvement of website to increase the visibilty of searches which are relevant.
Big search engines like Google , Bing crawls the webpages with help of their bots. Bots collects information of the pages & put them in the index, then algorithms analyses the pages in index 7 then according to the ranking factors & signals of the page. It determines the rank placement Of the page & then show it on search results to the people.
SEO Factors or Search ranking factors can be according aspects of user experience. SEO ranking factors mainly depends on manly six factors . For example Content , quality , keywords & researches , trending analysis aslo play a lead part in website Ranking.
SEO is much essential things of digital marketing. Every day searches engines contain millions of traffic through searches online activities of the users. You know many big companies brands invest huge amount of money on improving their website's optimization because through ranking their websites they gain millions of traffic per day by which they generate huge product sales & revenue on daily basis. Many tech agencies & institutions teaches how to learn search engine optimization because it's a basic need for a website to grow & reach through more & more peoples & in future this things helps in monetizing the website & generate revenue from the website through placing ads, brand collaborations & many more. Many individual website owners learn SEO for making two way profit. Earning through ads & traffic and another one is generating business leads & product sales. Majority of Famous websites are earning in many ways like ads, sales , promotion of other brands on their website, generating sales of other brands etc. so we can say it's one of the important factor of digital marketing which can't be skipped if you want for the growth of your website.
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