What is SEO ? And Why is it Important ? SEO refers to search engine optimization. It is a way to optimize the websites according to the search engine criteria by which we can get our website ranked & gains traffic as well. SEO is the only reason behind the top searches flashes on the search engine. Although it's a vast thing it has several ways & techniques. SEO simply means improvement of website to increase the visibilty of searches which are relevant. Working Criteria of Search Engine Optimization. Big search engines like Google , Bing crawls the webpages with help of their bots. Bots collects information of the pages & put them in the index, then algorithms analyses the pages in index 7 then according to the ranking factors & signals of the page. It determines the rank placement Of the page & then show it on search results to the people. SEO Factors...